I’ve long enjoyed scouring the world looking for the best seeds, nuts, fruits, and spices. Here’s a picture of me in Marrakesh, Morocco in 2012, in search of new natural snacks. I created South 40 Snacks because I’m passionate about our particular varietal of Israeli-grown, giant-sized sunflower seeds. I first had them as a kid living in Israel and became hopelessly addicted. But back in the US, for decades and decades, I just couldn’t find another sunflower seed that compared in size, quality, snap, ease of crack, and delicious nutty flavor.